About View-Finders Market Research

View-Finders is a full service market research firm located in Rockland County, NY, a half hour away from New York City. We specialize in focus group moderating, recruitment, interviewing, and project management throughout the United States and Canada. Our moderators are trained experts whose clients represent a mix of corporate, political and non-profit venues. Our company has been in existence since 1981, during which time we have worked on a multitude of diversified business and consumer research projects. We have an experienced and professional staff who is anxious to work with you!

View-Finders has moderated and recruited thousands of market research projects over the last 20 years. We have had excellent results in our research efforts, and our field department can proudly declare a 90%+ show rate on focus group recruitment! We now have a natural database of over one million respondents!

Professional Affiliations:

Member of the QRCA, MRA, National Register's Who's Who, Dunn & Bradstreet, and the Better Business Bureau
Certified member of Women Business Enterprise National Council (WBENC), Certified WBE with the City of New York
Professional Research Certification (PRC) issued by the MRA

Major Current Accomplishments Include:

Political/Legal:

Steve Forbes' Republican Presidential Campaign
The election of Jim Gilmore, Governor of Virginia
Scott McCallum's campaign for Governor of Wisconsin
Civil law research in multiple U.S. states
Management and recruitment of numerous mock jury sessions which have resulted in numerous successful lawsuit strategies for clients of DOAR, Dimitrius and Associates, Opinion Studies, Triallogix/Trialgraphix, Trial Analysts, and others

Corporate:

The Berry Company: attitudinal and product research for Yellow Pages advertising
T21 Consulting: communications research for new product launch and positioning
Philips Electronics: advertising, attitudinal, and positional research
CTIA: attitudinal and positional research
Verizon/Moorehead Communications: positioning and advertising research
Regatta: attitudinal and customer satisfaction research for clothing
LEGO: product testing
Pitney Bowes Corporation: product and service testing for new and existing products via the internet and traditional methods
Mystery shopping for Chase, Citibank, and Commerce Banks
Testing of alcohol products, including Seagrams, Tanqueray, and Alive
MTV: field testing for television program preferences
Clairol and L'oreal: consumer product testing (HBA division)
Local McDonald's: traffic intercept testing for suppliers
Perception research conducted on The Palisades Center in Rockland County, New York

Advertising:

Philip Morris: advertising and message testing
Advertising/Television Research for Miracle-Gro Plant Food
Infomercial testing for Profile Toner
Advertising testing for numerous major consumer products/services for over 15 years (primarily financial services, political advertising, financial services, PC products & usage, and HBA). Clients include BBH, D'arcy, Egg, Firefish, Grey Advertising, Grey Healthcare, Kirshenbaum, Bond & Partners, Marc USA, McCann Erickson, Saatchi & Saatchi, Young and Rubicam

Healthcare:

North Carolina Medicare System: awareness and effectiveness
Testing of proposals for New Jersey personal safety identification system.

Sports:

New York Jets: attitudinal research

Education:

Facilitating educational issues for improvement and reorganization of Yonkers Public School System

Environmental:

Cornell Cooperative: conservation and attitudinal research which led to strong legislation ensuring improved water quality in Rockland County
Scenic Hudson River Sweep: attiudinal and new participant database registration

Other Clients Include: Global Strategies, Harrigan-Bodick, Headspace, JRA, Moskowitz-Jacobs, Portico Research, Synovate.

References available upon request or you may place a bid request.